Product Description Over the years XBR has stood for the best consumer TV's Sony has to offer and this year's line up is no exception. The XBR line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it's only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can be as distinct as your own personal style.
Amazon.com Product Description The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.
The KDL-40XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).
The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies. View more details.
Top-Notch Video Performance The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.
Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.
The KDL-40XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.
A Wide Variety of Inputs This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-40XBR4.
Stunning Looks The KDL-40XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.
Outstanding Ergonomics and Simplicity of Control Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-40XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-40XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.
More Than Just a Television Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.
The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.
Full HD Quality
HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.
One-step Simplicity
It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.
You're Surrounded
HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.
Ready for Primetime
You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.
What's in the Box KDL-40XBR4 40-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.
Can't go wrong with XBRNovember 7, 2008 this is one of the best 40" 1080p out there. Can't go wrong with this price. the noise is not big deal at all. you watch TV with a volume on... right! love this T.V. 32xbr for my bed room and this one for living room...
Awesome Product!October 6, 2008 I did alot of research before I bought this television and it has the most amazing picture and color. I would recommend to anyone you won't be disappointed!
You Cant Go Wrong....September 10, 2008 Like many, I trolled the reviews of this set for a while and deliberated between this and the Samsung. I settled on the Sony for a few reasons: Anti Glare Coating Picture Quality seemed a little more natural Style of the set Brand name
Most people have read the technical aspects of the set - it performs very well. I have it hooked up to Comcast HD and the picture quality is excellent. You do need to calibrate the set so search the internet and get better settings than out of the box - but overall you will be amazed with the PQ.
The only reason I didnt rate it 5 stars is there is still some motion artifacts with the set. I consider 5 stars a perfect viewing experience, and this set comes close, but there is still work to be done.
HD Cable looks great SD cable looks so-so Blu-rays look AMAZING PS3/XBOX 360/Wii all look awesome
4/5 - would buy again.
Sony...no baloneySeptember 9, 2008 This set is gorgeous, and I don't know why I waited so long to buy one. The picture is truly unbelievable. The only negative was the set up, Maybe because my husband and I are over 50. If you are also, get someone to hook it all up for you. You will love it.
Sony Bravia XBR4August 31, 2008 This is a very good buy. Easy to set-up and operate. Colors are great & images are extremely clear.
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